This post was updated.
A bill passed by Turkish parliament would ban retail alcohol sales between 10 p.m. and 6 a.m. and halt all advertising and promotion of alcohol-related products. It will also censor scenes on television shows, movies and music videos that could be seen to be encouraging consumption of alcohol.
Here’s the response by Turkey’s biggest beer brand, Efes Pilsen, which took out this ad that doesn’t show its logo or brand name:
“Even if we don’t see it, we know. We’ve been together 44 years at the same table, with the same friendly chat and the same feelings. Even if we don’t see each other, we recognize each other; even if we don’t see, we know.” Bloomberg Businessweek parsed the fallout;
Shares of Istanbul-based Efes slid May 24 as Parliament passed laws to ban the promotion of alcohol, forbid retailers from displaying alcoholic products where they would be visible from outside, add warning labels, restrict scenes on TV that may encourage drinking, outlaw sales within 100 meters (328 feet) of houses of worship or schools and prevent retail sales from 10 p.m. until 6 a.m. Erdogan told lawmakers the steps were in line with a constitutional obligation to protect the nation’s youth.